What is a Good CPM? (US Advertising Benchmarks 2026)
Last updated:
A “good” CPM depends on your industry, audience, and platform. In the United States, CPM rates vary significantly.
Average CPM in the US
- Display Ads: $2 – $10
- Facebook Ads: $5 – $15
- Programmatic Ads: $1 – $20+
What Affects CPM?
- Audience targeting
- Ad placement
- Seasonality
How to Check Your CPM
You can calculate your campaign CPM using our CPM calculator.
Tips to Improve CPM
- Improve targeting
- Optimize creatives
- Test multiple audiences
Conclusion
A good CPM is relative, but optimization is key to better performance.